An international brand rooted in Dutch simplicity, driven for improvement

Our story

22Paradise, based in Amsterdam (The Netherlands), designs conscious beachwear to create a wardrobe that lasts longer. Comfortable, wearable, sophisticated and radiant in a flawless fit.

By working in capsule collections and phased deliveries from stock, we are always at the service of our customers. The styles from the different capsule collections can be perfectly combined with each other.

Our mission is making sustainability something very normal, a good habit


Our focus goes beyond creating swimwear in high-quality fabrics, refined and rich in details and materials. We are aware of the wider impact of our clothing on the environment.

From the sources that we have available today, we produce in a conscious and ethically responsible manner and we are constantly looking for ever better, sustainable and fair alternatives. Without compromising on design or fashion, we try to include this as much as possible in everything we do. To work on a better balance between people and planet.

Made with love from ocean plastic

For our swimwear we use sustainable techno-fabric, made of an ECONYL® regenerated Nylon that turns waste problems into fashion solutions. It is versatile, hyper-resistant, thin, elegant, stretch, soft and breathable: a unique mix of muscular compression and comfort. Thanks to its innovative construction, it is twice as resistant to chlorine and suntan creams or oils than most offered fabrics.

© 2019 22Paradise. All rights reserved worldwide.